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Methods for research on the efficiency of the influence of advertisements and posters in the Soviet psychotechnics.
1. PhD in psychology, an assistant professor at the Lobachevsky Nizhniy Novgorod State University (Nizhniy Novgorod, Russia)
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Abstract: This article describes the work and research of Soviet psychotechnics in 1920-1930s. D.I. Reytynbarg, GA Rothstein, and F.N. Baranowski contributed greatly to studies of the impact of advertising and posters. Keywords: Soviet psychotechnics, psychology of influence, poster, advertising, safety poster, deterrent poster, not-deterrent poster, research methods. |
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